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Website designed using CoffeeCup Visual Designer |
Copyright 2009 Infomum-Enterprises.com |
Content - Your path to earnings. |
As promised, this page is all about creating a website with plenty of quality content. This means that the whole website should be from 20 - 30 pages, about a single topic, divided into easy readable chunks (about 500 - 750 words per page) and sorted into a logical order. I am guilty of making my pages too long because I try to give my visitors lots of information in few clicks. This can work, but be aware that if you provide too much information in one chunk your visitors may lose interest before they get to the bottom, or they may not begin reading because they have been presented with a long page jam-packed with text. Note I do all of these things that are technically wrong. On the other hand you want to make sure your pages have enough content - you will loose visitors if they see a page with some pictures, but very little content to hold their attention. Remember their primary reason for visiting your site is for information. |
The trick is to find a balance enough information to keep your visitors reading, not too much to scare them away |
If you are like me and find it hard to limit your words, then there are some techniques you can use to keep your visitors interested. First make sure there is plenty of white space - break up your work into small paragraphs. Information looks far less daunting if it is presented in small chunks. Second use an engaging "voice" when writing your material. You will notice that I present my material in a very personal way, as if I were talking directly to you. People are interested in people, so talk about yourself, be open and honest, become a real person to them and they will be more interested in you and what you have to say. Ask questions that your visitors might be asking themselves, then answer them in the next paragraph. |
Use headings to get their attention. Most people skim a page first, picking up on any headings, before they decide to read the content. |
Placement of advertisements |
Writing your content |
Add pictures if they enhance your information, or explain it. For example, a website I am working on is about collecting antique dolls. Pictures of the dolls I am talking about back up my words, and go a long way to helping my readers understand what I am saying. |
If you have a lot of information, place your advertisements in the top half of your page. Or intersperse them with text links through your page. Be careful not to overload your page with ads though. Many people will switch off or leave your site if they think it is one long sales pitch. You must have useful content for your visitors before you can make money from advertising. For more information about your on page advertising strategy please read my advertising page. |
You need something to write about if you are going to produce 20 - 30 pages of quality content. So where do you start? Most people find it easiest to write about something they know, so if you have a hobby or an interest you could make your first website about that. My biggest mistake when deciding on a topic for my first website was getting bogged down in all the statistics, researching what each keyword would produce in traffic etc, trying to figure out what my visitors could buy (or why they would click on Google ads), and looking for a topic that would make me a millionaire overnight. I wasted weeks on research which tied me in knots and didn't really contribute to the finished product in any way. Don't get me wrong all of the things I mentioned are important, but for the first time infopreneur I think the most important task is to write a website full of content, regardless of its pay per click value, or potential page ranking. Your first website will be a huge learning curve for you. By doing it you will learn to research your subject widely, distil all your information into a coherent information rich website, and publish it for the world to see. |
Work at Home Answers |
My second mistake was getting hung up on the design of the website. I spent hours looking through template libraries, trying to do crash courses in website design, html, php etc and ended up with my head spinning and no real understanding of the mechanics of such things. At the end of it I had several templates I liked the look of, but couldn't properly edit, and no content to put in them. If you really cant resist doing a bit of web design along side writing content, then check out the program I used to make this site (the link to coffeecup is at the bottom of the page) Next I got caught up in how to write winning copy that will sell and make me millions. Yes another way to procrastinate and not actually write content. |
Finally I found a website that gave me the solutions I needed for the nitty gritty and freed me up to write my content. It provided me with a step-by-step instruction course for choosing my topic, and writing content. It provided me with an easy to use website builder, so all I had to do was write the content in little boxes, and it showed me how to put my google adsense boxes on my pages. It taught me much more as well. For my first attempt at making a website that would make me money, it was perfect. If you want a sneak preview have a look at this video about Sitesell. I have run out of words again, so please follow me to Content 2 where I will talk more about my techniques for finding a topic, and we will discover together what your first website will be about. |
Write content rich pages your visitors will want to read |
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