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Search Engine Optimisation = Visitors |
Work at Home Answers |
This page is about Search Engine Optimisation. In other words how to make your page as search engine friendly as possible to increase your rank. Some of the material on this topic is covered in my marketing page, so these pages should be read in conjunction with each other. If your site is ever going to be found by visitors who search Google or Yahoo etc for information, the search engines must know about it. To let the search engines know about your site you need to submit your site to them, so they can send their robots out and find it. All of the search engines have site submission pages with easy to follow instructions. They want to know about your pages as much as you want to share them. |
Once your site and the pages in it are found they will be listed in search results. One way you can help the search engine robots to find all of your pages and rank them is to provide a sitemap to them. Google has clear instructions on how to do this, but basically a sitemap is a list of all your pages (or all the pages you want your visitors to find). There are plenty of site mapping programs out there, but you can make your own sitemap by simply typing the full url of each of your sites pages into a text document one page to a line and saving it as sitemap.txt. Most search engines will recognise a plain text sitemap, so you should only have to upload one to your site for them all to find. Don't forget to tell them about your sitemap. On Google you can do this through your Webmaster toolbox. |
Slowly as traffic starts to come to your site, the robots become more interested and your ranking improves. Like all things to do with web sites there are complicated formulae used to calculate rankings, but one of the things the robots look at is density of keywords in your text. That is, how many words that people generally use to search for a topic are on a particular page, and how well these key words relate to the page title and the topic under discussion. |
They also look at what links to your page are found on other sites. The reasoning behind this is, if there are many links to your pages then your site must be interesting for lots of people, therefore it should rank highly. There are many sites out there which talk about search engine optimisation. They offer services, complicated formulae, and suggestions for improving your ranking. Ultimately however, your ranking is best served by providing content rich pages with page headers and keywords that match your content. No formula can beat a well-written content site, or disguise to visitors that the site has no real substance. |
One word of warning, you will find articles out there that offer methods of hiding keywords so that robots pick them up, but your visitors don't actually see them. This is not a good practice, and will get you banned from adsense and many other advertisers if you are found guilty of deceptive behaviour. Let your words speak for themselves. The keywords will happen naturally as your text flows, and your visitors will love you for it. |
Poorly written pages, or sales pages disguised as content pages may get an initial click, but visitors wont stay long nor will they return, and the robots look at these factors when calculating rankings. |
Ultimately, regardless of your advertising campaigns, ad placements etc your page will be ranked according to a complicated formula that changes regularly. There are SEO sites that spend their time trying to out-think the search engines and find the "magic formula" for ranking highly, and the search engines employ people to stay ahead of the "magic formula" crowd and reward great content sites with higher rankings. |
My recommendation is use your keywords wisely in your header, write your content so it flows in a natural order, is informative, interesting and worthwhile reading, and you will see your site climbing the search engine ranks. Put this together with excellent marketing techniques (discussed on my marketing page) and a well planned advertising campaign, and your site will slowly start to earn you income. Regular fresh content will keep the search engines (and your visitors) interested, and some testing and tweaking of your advertising placements will help your income to grow. |
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